Dreamland Baby™ x The World of Peter Rabbit™

Dreamland Baby™ x The World of Peter Rabbit™

Latest style meets classic with the first-of-its-kind design collaboration of Dreamland Baby for babies and children to enjoy

Danville, California.And the September 12, 2022 /PRNewswire/- Known for his creativity A row of weighted sleeping bags and blankets for infants and toddlers, Dreamland Baby™ today announced their first ever licensed collection with The World of Peter Rabbit™ over 120The tenth Anniversary of this special and beloved children’s character. The collection was launched under license from Penguin Ventures (the licensing team at Penguin Random House Children’s) on behalf of the trademark owner. Frederick Warren & Co.

To enable parents to design a complete nursery for their baby, the Dreamland Baby x The World of Peter Rabbit set includes:

  • Weighted dream swaddle: $89
  • Dream weighted sleeping bag: $89
  • Swaddle a weighted transition in a dream: $89
  • Dream pajamas: $30
  • Dream Fitted Bed Sheet: $36

And for those – like us – who never grew up Beatrix Potter Famous stories, Dreamland Baby x The World of Peter Rabbit has the weighted dream blanket ($99) For children aged 3-8. The company will also offer gift sets that include Peter Rabbit’s classic book.

Beatrix Potter Wide-eyed babies were first introduced to Peter Rabbit in the early 1900s. Since then, the famous brand has become a mainstay in nursery décor and nighttime routines.” Tara Williams, founder and CEO, Dreamland Baby. “We’re passionate about blending modern and traditional and introducing parents to our innovative weighted products (and more) in these classic prints.”

Lindsey PearlHead of International Licensing at Penguin Ventures (part of Penguin Random House Children’s) said: “We are delighted to sign Dreamland Baby on this exciting new collaboration for The World of Peter Rabbit. Their innovative sleep products are designed to meet the needs of new parents, offering a solution approach. First in action and they will bring the Peter Rabbit to a new generation of little rabbits.A great new addition to our Peter Rabbit show at North Amarica during the year of birth.

Developed in partnership with pediatricians, NICU nurses and certified sleep consultants, Dreamland Baby’s CoverCalm™ technology distributes weight evenly from shoulder to toe, harnessing the stimulating power of deep touch. This gentle weight helps children Feel calm, fall asleep faster and stay asleep longer. The weight is 10% or less of the child’s weight and does not restrict movement allowing the child to roll over, sit up, stand and anything they can do in a non-heavy sleeping bag. The International Hip Dysplasia Institute recognizes Dreamland’s baby swaddle as a “hip healthy” product when used as directed.

A recent survey of over 500 customers found that Dreamland Baby wearable weighted blankets are a game changer for sleep-deprived parents. The survey found that 100 percent of parents got an extra 30 minutes to four hours of sleep each night! Full data can be found over here.

Dreamland Baby x The World of Peter Rabbit Collection is now available online at www.dreamlandbabyco.com And at select retailers including Target, Nordstrom and Babylist.

For more information, please visit the website www.dreamlandbabyco.com.

About Dreamland Baby™:

Dreamland Baby™ was founded in 2018 when he founded it Tara Williams She couldn’t find a heavy blanket that her six-month-old son could safely wear. Its solution, a doctor-approved wearable sleeping bag, is evenly weighted. After making a deal with Laurie Greiner On Shark Tank, Tara’s weighted sleep solutions are now helping over half a million kids (and their families) around the world get the sleep they need! To learn more about Dreamland Baby, please visit www.dreamlandbabyco.com or follow us InstagramAnd the tik tokAnd the FacebookAnd the YoutubeAnd the Pinterest.

About the world of Peter Rabbit™ and Beatrix Potter

Peter Rabbit’s story It is one of the best children’s books in the world and was created by the author and illustrator, Beatrix Potter In 1902. The story has never run out since it was first published by Frederick Warren & Co. (Today an imprint of Penguin Random House Children’s) It has sold more than 45 million copies worldwide. Today more than two million of her “little books” are sold globally each year, while Peter Rabbit has appeared in books and merchandise in more than 110 countries around the world.

In 2022, Penguin Random House Children’s will celebrate Peter Rabbit’s 120th birthdayThe tenth A birthday with a series of commemorative publishing, merchandise, experiential activity and high-profile partnerships, ensuring that Peter Rabbit’s adventures continue to be enjoyed by a new generation of families.

Peter Rabbit™ © Frederick Warren & Associates 2022. Peter Rabbit and Beatrix Potter are trademarks of Frederick Warren & Co. , a Penguin Random House Company. All rights reserved.

Media contact:

Samantha Radach
Public Relations Opportunity (for a Dreamland Child)
[email protected]
949.290.2834

Source: Dreamland Baby


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