New Zealand’s specialist healthcare agency Essence won the grand prize at the prestigious Global Creative Floor Awards (Awards), held in London on September 8, for its “rabbits” Campaign Highlights CILATIL® Erectile Dysfunction Treatment.
The award was recognized in the Campaign (poster) category with Essence also selected as a finalist
“Forget the regret” Bayer campaign for long-acting and reversible contraceptives in the same category.
Ben Hart, founder of Essence, says he is pleased with the international recognition of his team’s innovative Bunnies work – which depicts diverse pairs of human-like rabbits with the tagline “Go Like Rabbits” – as well as the courage and confidence shown by their client Viatris, the manufacturers of CILATIL.
“At Essence, we believe in the power of creative, patient-centered communication to help make the world a healthier place. Our expertise is to push the traditional boundaries of the healthcare industry, through an innovative approach to communication. This honor is a recognition of our team’s ability to attract a relevant audience of cosmetic clients. pharmaceutical, and is often faced with a strict regulatory environment.
“This is the first year we have entered our business into the award programs and as an independent and locally owned Kiwi company, winning a global award on the opening attempt is so much fun,” says Hart.
Christine Marks, Director of Strategy and General Manager, Essence, recognizes the importance of a strong partnership between our agency and our clients, in delivering strong and powerful creativity.
“We commend the Viatris team for their courage and thank them for sharing our fun and spirited vision of the business. “Bunnies” began life with a collaborative strategy platform that resulted in a powerful and evocative campaign that will have a long life. It can be very difficult to communicate topics such as erectile dysfunction in a highly organized healthcare field. , so unwavering trust and respect across the agency/client team is critical to success while keeping the patient at the center of everything we do, Marks says.
Developed during the Covid-19 lockdowns and remote working, these globally recognized campaigns have created the inspiration to re-brand for Essence in 2021, ensuring that simple ideas are ignited entirely with creativity, always with audiences and healthy literacy at its core.
The awards have been recognized as one of the most prestigious health and wellness award programs in the world. It is the only health and wellness awards program that donates a portion of its profits to help drive diversity and increase talent in healthcare communications agencies around the world, through the Talent and Diversity Fund.
As the only New Zealand agency selected in this year’s awards finals, Essence has been shortlisted alongside the likes of Australia’s Ward 6, and other internationally acclaimed agency groups including FCB Health New York, VMLY & RX Spain, McCann Health Japan and DDB Remedy.
For more details on the finalists and winners of the Creative Floor Awards, click here: 2022 Winners – Creative Floor Awards. To view the winning Viatris “Bunnies” campaign, click here: 2022 Winners – Creative Floor Awards.
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