Lidl opens a Christmas toy bank in every store to help struggling families

Lidl opens a Christmas toy bank in every store to help struggling families

Lidl is set to open toy banks in every UK store to help relieve the pressure on struggling families at Christmas.

The retailer launched the donation campaign after conducting research in partnership with Neighbourly. It found that eight out of 10 charities and community groups said toys and games were some of the items most wanted to help serve their communities during the holiday period – second only to food.

As a result, Lidl will open toy banks in all of its stores from November 3. The donations will run until December 16 when they are collected and distributed in time on December 25.

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Customers will be able to deliver new and unopened toys and games to children who need support in their area. Donations can be anything from a small stocking stuffer to something larger. Items required include toys, games, books, puzzles, and arts and crafts for a range of ages.

The toys will then be collected by charities participating in Lidl’s “Feed it Back” scheme, which is coordinated by Neighborly, and will be donated through charities and community groups, such as food banks and community centers, according to reports. Leicestershire Live.

In addition, the supermarket committed £250,000 to charities over the festive period – including a £125,000 donation to the Toy Bank initiative – and pledged to donate more meals than ever over Christmas. Lidl GB will also donate a selection of festive food items as part of its regular food donations.

Existing charitable partnerships will be prioritized for these festive groups, but, if available, other organizations are invited to apply to partner with Store Lidl to collect toys and fresh and chilled food products — including fruit, vegetables, fresh meat, fish, and bread — before stores close on Christmas Eve.

Ryan McDonnell, CEO of Lidl GB said: “It’s always been our firm belief that each of our stores should have a positive impact on their community. And this year, we wanted to find a meaningful way to help those communities – and that’s how we listened to 1,500 local charities and food banks. and community groups we partner with and we hear clearly what they need: food, toys, access to money.

“As a company, we are proud of our ability to meet all three. We are launching toy banks in all our stores, pledging one million meals and will provide £250,000 to charities through a Neighbors Donation and our Community Fund.

“It is our hope that by rolling out play donation points, we are making it easier, for those customers who can, to donate directly to good local causes by giving them a small way to make a real difference and help those who need it most.”

Steve Butterworth, CEO of Neighbourly, added: “A community survey we conducted highlighted the financial pressures many families are facing this winter. As local charities see a decline in food and financial donations, any support Lidl clients can provide that will go to will be very important.” For many families, Christmas gifts will be something they will struggle to bear, so a scheme like this that relieves some of the anxiety for parents will make all the difference.”

Charities, community groups and food banks can register the benefit now to receive food donations and surplus toys this Christmas at www.neighbourly.com/service/good-causes

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