Don’t want to shell out big bucks for a crib or stroller? DC’s new company allows parents to rent infant and toddler equipment. JoyLet It was founded by local entrepreneurs Alli Cavasino and Natalie Poston, who came up with the idea while at Georgetown University Business School.
While other services focused on short-term rentals for travel and vacations, long-term rentals were less common. Then, the high-tech, celebrity-approved Snoo bed rocked parents to their collective essence at $1,700, and the brand began offering monthly rentals. JoyLet now offers Snoo for rent as well, along with a range of other popular and upscale baby gear.
Here’s how it works: Hop on their website and check their baby gear pages – cribs, bouncers, strollers, carriers, buggies, mega climbing toys, etc. – place a rental order, schedule a delivery, and start using the equipment. From there, you can rent it for as long as you like, or if it’s not working for the family, trade it in for something different (with pickup from home, no less!)
Pricing is based on the retail price of each piece and the estimated duration of use, with a goal of saving parents at least 40 percent off retail prices, over the lease term, Poston says. So if a typical bed is used for four months, it will be priced so that renters pay less than 60 percent of the retail cost during the four-month rental.
Poston says it’s not just about price tags. JoyLet customers are also interested in renting so that their homes are not cluttered with baby items that are only used for a few months. Alternatively, they can borrow equipment when they need it and then take it out of the house quickly.
“Our goal is to make renting more attractive than turning to the flea market, even if it’s The savings are the same,” Poston says. “When you rent, you don’t need to watch your home crammed with baby and toddler gear, we take the gear away once your little one grows out of it. That’s a big difference between a rental market and a flea market.”
This month, the company will launch its new membership program. Membership will require an annual fee (price to be determined), but members will receive free shipping on rentals/returns, unlimited exchanges, and a 10 percent discount on all rental rates. Members will also have Exclusive access to the Try to Buy program, which will allow customers to purchase any equipment they particularly like and want to keep, at a price equal to the difference between the retail price and the monthly rental payments to date.
“Leasing as a way to experiment before buying is a really smart idea for parents who don’t want to commit to those big ticket purchases before they see how a piece of equipment fits into their family’s lifestyle. No matter how many reviews you read, it’s impossible to even know what will work with your family.” Experience,” Poston says.
Poston adds that they have tried to make the shows very organized to help tenants not fall down the selection rabbit hole. Each category contains only the three most important recommendations. The company also offers free counseling for parents who want more help deciding what to rent, what to buy, and what to skip altogether. “We get the best baby gear from parents and professionals. In fact, we just went to Germany to attend the world’s largest exhibition of baby supplies.
Although they started with infant gear and some toddler gear, Poston says they plan to grow: “Our long-term vision is for JoyLet to become a parent’s one-stop-shop for large gear and toys from birth to kindergarten.”
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