All Rimmel products are Leaping Bunny Certified International Cruelty Free
TorontoAnd the September 26, 2022 / cnw / – Rimmel London Jumps for joy! Rimmel is now part of the International Leaping Bunny Free on Animals program, which means that all Rimmel products are Leaping Bunny certified. Now, you don’t have to choose between the beauty you love and the values you believe in.
Rimmel believes in beauty without compromise: gentle, successful, cruelty-free beauty. As one of the world’s largest beauty brands, with a presence in more than 80 countries, Rimmel is proud to take an important step to make cruelty-free products more affordable. Furthermore, Rimmel is committed to ending animal testing in the beauty industry.
To that end, Rimmel has partnered with Cruelty Free International, a non-profit organization that works globally to create a world where no one wants or feels the need to test animals. The International Leaping Bunny Cruelty-Free Program is the recognized global gold standard for evaluating cruelty-free cosmetics and personal care products, providing the highest guarantee that the company has made a genuine commitment to help end animal testing.
To receive approval for Cruelty Free International Leaping Bunny, brands must meet strict standards that apply globally and bypass laws governing animal testing. Approval involves vetting the brand’s supply chain for animal testing, requires rigorous supply chain audits for the brand, and requires regular, independent supply chain audits.
Michelle TheoCEO, Cruelty Free International comments: “We started our partnership with Coty in 2018, and I’m thrilled to enter the final phase of that with Leaping Bunny’s approval of Rimmel. It’s a really important time for big brands like Rimmel to prove their commitment to the science-based beauty industry. Welcome to the Leaping Bunny family! “
Commentary from Coty’s Chief Brand Officer, Consumer Beauty Stefano Curti “At Coty, we know consumers don’t want to make swaps; They want accessible, gentle, and cruelty-free beauty. Rimmel represents a better kind of beauty to everyone, and I’m glad she achieved Leaping Bunny’s approval. We are proud to stand with Cruelty Free International in their goal of ending animal testing in the cosmetic industry.“
Look for the distinctive Leaping Bunny logo that will begin to appear on the Rimmel packaging. However, you can rest assured that all Rimmel products have already been approved by Cruelty Free International under the Leaping Bunny Program, even if you don’t see the logo on the packaging yet.
Live look London. Enjoy all your favorite Rimmel products knowing they’re Leaping Bunny certified.
About Coty Inc.
founded in Paris Established in 1904, Coty is one of the world’s largest beauty companies with a portfolio of popular brands across fragrances, color cosmetics, and skin and body care. Coty serves consumers around the world, selling reputable products and mass market products in more than 130 countries and regions. Coty and our brands enable people to express themselves freely, and create their own vision of beauty; We are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.
Founded in 1834, Rimmel London He’s been dealing with changes ever since – and has been instrumental in making many of them. Unveil innovative cosmetics to offer a better kind of beauty to everyone, Rimmel London They encourage their audience to release their individuality and enjoy makeup for what it is: a form of self-expression. With an incredible heritage and a strongly rooted identity LondonAnd the Rimmel London The impact is undeniable, and the brand continues to empower its audience through consumer-led innovation and campaigns championing freedom of identity and expression. Live London Lock.
About Cruelty Free International
Cruelty Free International is the leading organization working to create a world where no one wants or thinks we need to experiment with animals. Their dedicated team are experts in their fields, combining award-winning campaigning, political lobbying, scholarly and legal expertise, and corporate responsibility. They educate, challenge and inspire others around the world to respect and protect animals, investigate and expose the real-life of animals in laboratories, challenge decision makers to make a positive difference for animals, and advocate for better science and a cruelty-free life.
SOURCE Coty Inc.
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