Why you should take a look (and why you shouldn't)

Why you should take a look (and why you shouldn’t)

On Wednesday, Apple CEO Tim Cook shared a very important announcement. no, not this. After personally delivering the keynote for Apple as the iPhone 14 was launched, Cook raced to Beverly Hills at Vox Media’s 2022 Code Conference, to be part of a panel speaking on Steve Jobs.

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It was a shiny bunch: Besides Cook, former Apple chief design officer Joni Ive, and Lornie Powell Jobs, Steve Jobs’ widow, were.

Together they launched the Steve Jobs Archive, an online resource that is now go-to.

At the event, speakers were eloquent about what Steve Jobs meant to them, describing him as curious, pure, brilliant and amazing when asked to sum up the man in one word. The fourth word came from Kara Swisher, who chaired the conference for the last time.

Powell Jobs described the archive, “While we have some artifacts and some actual real material, the archive is more about ideas.”

Here’s why it’s important to take a look.

The archive is nice, simple design, spare and elegant that matches what you would expect something with functionality to look like.

It opens with an email Jobs sent to himself on September 2, 2010 at 11.08 p.m. In it he talks about how most of the things he used were invented by someone else, from language to clothes, from music to laws. She concludes, “When I needed medical care, I was powerless to help myself survive. I didn’t invent the transistor, the microprocessor, or object-oriented programming, or most of the technologies I work with. I love and appreciate my kind, living and dead, and I depend on them entirely.” in my life and well-being.”

This touching letter was written for himself, something he often does to capture what was on his mind. There’s a lot of great stuff out there, including videos of Apple’s internal meetings, his opening speech at Stanford, interviews and more. Although it is far from comprehensive, it will undoubtedly grow rapidly.

That’s why you should look, but maybe there’s a reason why you shouldn’t. It’s easy to spend a lot of time here, and you may find yourself, as I did, going down quaint rabbit holes. So, for example, there is the voice in the popular Apple ad campaign Think Different. But this sound is different: it was voiced by Steve Jobs. Two copies were made, but only one was used. Jobs decided that the other version, voiced by actor Richard Dreyfus, was the version used. I think it was the right decision, because, as an example of rabbit holes, listening to Jobs sent me immediately to find the Dreyfuss version, which has a more relaxed, charming and simple tone. Less explanation, more life for words. Of course, I found the 30-second version, so then I needed to track down the full version. It was great.

Jobs also made the right choice of who to voice that because, well, he was clearly a world-changing person, so it’s better to put the words in someone else’s mouth, right?

Powell Jobs also said, that the archive is rooted in a long-standing idea from Steve Jobs, that is, “once you understand that, outside the natural world, everything in the built environment and all of the systems that govern our lives on this planet have been built and designed by other human beings. Once you have You get that insight, you’ll realize that as a human you can change it, you can induce it, you can perhaps interrogate and extend it. In this way, human progress happens.”

You can access the archive over here.


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