The zero-zero cocktail movement continues to gain momentum in New Orleans with a completely sober music festival coming this month and even more bars and restaurants offering thoughtful, alcohol-free drinks on their menus.
First, the festival. Sober Fest, organized by Bridge House/Grace House, is free (But with a ticket) event featuring live music by Dumpstaphunk, Cha Wa, Trombone Shorty Academy, and Camile Baudoin of The Radiators. Food and non-alcoholic beverages will be available for purchase, and proceeds will benefit from Bridge House/Grace House’s free long-term treatment programs for substance use disorder. There will also be a games and activities tent for children. The event takes place at Mardi Gras World on November 12 from 11am-5pm Get additional details and tickets at bridgehouse.org. Be sure to say hi if you see me at the festival.
In addition to effectiveness, as well as alcohol-free spaces Dream House Lounge and The Sober Bar Babe, which I wrote about in July, local bars, restaurants and liquor stores are beginning to line drink menus and stock shelves with a range of non-alcoholic beers, wines, and non-alcoholic cocktails. Although there are still many places where you have to seek NA options, I have been often surprised to discover well-organized and well-crafted options in crowded places, including AvoAnd the TypeAnd the Velvet Hall and recently rabbit feet. Both Velveteen and now Rabbit’s Foot have a selection of zero proof options built into happy hour – to win. Meanwhile, after Cocktail TalesI spied ler Brand free spirits and prosecco at Martin Wine Cellar. lear as well Sidelip Both had a (much discussed) presence at Tales, which I theorise partially motivated several local establishments to start carrying these and creating zero-zero cocktails for their drink menus. Cheers!
Finally, under the title of Rude Plugs, the book I edited, “CRAFT: The Eat Fit Guide to Zero Proof Cocktails,” published this week. To quote from the description I wrote for the back cover of the book, “Craft,” featuring “more than 50 recipes, guides to barware, bitters, glassware and everything else you need to make a fully sensual cocktail, this book is an essential—and beautiful—resource for every home mix library.” The proceeds from book sales go to Ochsner’s Eat Fit programming (not me, I did my services for free, as did author, Eat Fit founder and nutritionist Molly Kimball; photographer and dietitian at Eat Fit Monroe Hope Frugé; and beverage industry professional and recipe developer Ethan Skaggs), so you can feel good supported Worthwhile health initiatives, as well as just feeling good, because you reduce your alcohol intake. (However, any of the drinks can be raised if you’re feeling thirsty.) Get it at craftzeroproof.com Or from your favorite online or local bookseller. Learn more about the book (and how the book’s Blueberry Fall cocktail got its name) in Kimball’s latest FUELED podcast episode, “Behind the scenes of Craft, Eat Fit’s Guide to Zero-Scratch Cocktails.”
As someone who’s been alcohol-free for over two years now, I couldn’t be more excited about the range of places that make their drink menus more comprehensive. The above is just a taste of what has become available around New Orleans.
Have you had a great cocktail lately? Or are you having trouble wrapping your head around the concept of drinks that look and taste like a cocktail but don’t have any wine? Email me at [email protected] to discuss!
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